Monster Worldwide, Inc., launched a new brand to match the full suite of online tools that power employee recruitment better. Monster sought a fun, simple, and engaging way to tell this extremely complicated story. In addition, they knew they only had moments to draw as many booth visitors as possible and captivate them with this new message.
The Solution
Monster’s products integrated into popular gameplay
Inspired by mobile games, Inhance designed a playful 3D world where symbols of Monster social media and data products were used as powerful tools for acquiring job candidate targets. Players used the right combination of tools to aim and break through barriers that stood between them and the best candidates.
The Result
Crowds, shouts, laughter, and countless conversations
Complete with vibrant colors and inviting movement, the game engaged up to four people simultaneously as huge crowds gathered. Each show where Monster has used the interactive sparked conversions of attendees to new customers. Inhance also developed a mobile version of the game for the public, downloadable in the Apple App Store.
