Pratt & Whitney Dubai Airshow

PW127XT Engine

We collaborated with our client partner, Pratt & Whitney, to create a technically accurate and message-driven interactive for the product launch of PW127XT engine at the 2021 Dubai Airshow. This solution features a real-time 3D engine exploration that allows the user to examine each engine stage and understand how it offers best-in-class technology. We take CAD models of the client's engine and prepare them for real-time interaction. These presentations are designed to portray the engine at multiple levels of messaging accurately, optimized for different user segments, whether they are purchasing or program managers.