World of Nitto AR & VR Experiences

Invisible Material Science Made Visible Through AR/VR

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The Challenge

Nitto needed a visual tool to tell the story of their invisible technology and material science solutions at the Americas Discovery Center.

The Solution

Inhance worked closely with the Nitto team to develop two immersive educational interactives.  One is an iPad-driven augmented reality experience, and the other is a fully immersive room-scale VR experience. In the room-scale VR experience, customers can walk around home, work, and even experience their commute to see all the Nitto solutions working with a very cool, intuitive user interface while allowing a selection of different Nitto products for deployment to solve real-world problems. Similarly, in the AR App experience, customers are exposed to the “art of the unseen” particularly for automotive and healthcare applications of Nitto technologies in the real world.

The Result

iPads and VR headsets allowed Nitto to engage with customers at a deeper level at Americas Discovery Center while fully engaging customers and telling the visual story of their products and solutions as it directly applied to the customer’s needs. Customer engagement increased by at least 75%.